British brand, Yeo Valley Organic, has launched scannable QR codes that have been shaved into the hides of all 400 of its British Friesian cows, to celebrate the national roll-out of connected packaging.
It worked with SharpEnd on the project.
Each ‘Moo-R Code’ is unique to the cow and links the scanner to a profile page.
Well at least someone has managed to get a #lockdown haircut.. 🐄
— Yeo Valley (@yeovalley) April 1, 2021
We’re pleased to announce our brand new "Moo-R Code” - we teamed up with @wearesharpend to carefully shave our cows with the increasingly popular scannable technology that has made a real comeback > pic.twitter.com/mPDX1lRAi8
QR codes are being included permanently across all of Yeo Valley Organic’s product packaging moving forward - incorporated as part of the company’s move towards fully recycled materials.
Each one links the user to a loyalty programme, along with extras like time-based recipe content.
Adrian Carne, Managing Director at Yeo Valley Organic, says: “We like to stay one step ahead of the herd, and just like our cows with their unique markings a Moo-R Code can tell you so much about your product and its benefits, particularly in our case highlighting the value of organic farming.”
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