Business and IT decision makers from UK retail organisations waste 26% of their working day on tasks that do not add critical value, according to Vanson Bourne research commissioned by Dropbox.

49% of the 2,500 people surveyed said that increasing employee productivity is a main priority over the next 12 months.

A further 78% also admitted that the overall success of their organisation depends on them reinventing the way their teams collaborate both externally and internally. But in order to do this, 82% need the ability to meet varying collaborative working needs of different teams. 

“There are so many upsides to implementing a collaborative working culture, and the organisations who recognise this and take timely action to encourage it, will find themselves ahead of those who fail to recognise the importance,” says Adrienne Gormley, Head of EMEA, Dropbox.

“But as much as the prospect of a streamlined, focused future is appealing, it is clear that businesses first need to stop, hit restart, and work with solutions that reduce the noise, not add to it.” 

Further info on the research here.

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