Keep Converting, an AI powered e-commerce platform that personalises product pages for shoppers in real-time, has emerged from stealth with $2 million in pre-seed funding. The round was led by Nuwa Capital and COTU Ventures.

Keep Converting is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and various other commerce platforms. It says that client setup takes approximately ten minutes, and most brands see measurable conversion lift within two weeks of going live.

“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy. So Keep Converting transforms every product page into the form that speaks to each shopper, and lets the site win the AI shift instead of just surviving it. We've now proven it works, and the next chapter is bringing it to every merchant,” says Mohammad El Mougi, Founder and CEO at Keep Converting.

Mougi previously served as Chief Product Officer at Vezeeta, a health tech platform in the Middle East, and earlier led marketing at Vodafone. Co-founder Manuel Prinz previously served as Head of Product at TikTok Shop US and on the product management team at Walmart.

“At TikTok Shop and Walmart, I watched the world's best commerce teams ship one personalisation framework after another and still hit the same wall - a recommendation engine here, a banner test there, none of it touching the page itself,” says Prinz. “Keep Converting is the first platform that rebuilds the actual experience per shopper. That's the unlock.”

The $2 million pre-seed will fund onboarding merchants and growing the engineering team behind the platform's cross-client intelligence.

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.