Retail media solutions specialist, CitrusAd, has appointed Alban Villani as its first Regional CEO – Europe, Middle East and Africa (EMEA).

“With a strong pipeline from across the region, this appointment ensures CitrusAd responds to the needs of our growing retailer and advertiser network. The addition of Alban will significantly strengthen our global executive team in its strategic evolution,” comments Adam Skinner, Chief Operating Officer at CitrusAd. 

“It is a privilege to join CitrusAd at such an exciting time in its growth and development. The company’s mission to lead a new generation of full-funnel advertising solutions powered by first-party data has always resonated with me at a deeper level,” says Villani who will take up his post in late September.

“EMEA’s multi-market economies present a major growth opportunity with spend expected to triple in the next four years. I am thrilled to join a team of committed professionals who want to deliver high quality customer insights and transparent attribution to improve the overall online shopping experience.”

Prior to his role as Senior Vice President at Appier, Villani founded his own digital marketing and brand consultancy, and served as Regional MD for South Asia and Pacific at Criteo.

“Alban’s diverse retail media experience coupled with his consultative approach will provide a wealth of value as retailers embrace new opportunities across on-site, off-site and in-store retail media in the EMEA region,” adds Skinner.