Retail marketing and grocery shopping app, Jisp, has appointed Jemma Blaylock to its advisory board.

With over 20 years of consumer goods, retail and digital experience, her background includes senior positions in leading FMCG organisations and advising early stage startups on market entry, growth and investment.

Jisp says that, in her latest role as Managing Director at *shopt, she is well placed to advise on growing digital apps in retail across multiple global markets.

Julian Fisher, Founder and CEO, Jisp, says: ‘’Ever since Jemma was introduced to Jisp she has been selflessly supportive.”

“An insightful, knowledgeable, and incredibly resourceful person who’s contribution has already had a huge impact on our business. The prospects for our company simply get better and better.”

Blaylock comments: ‘Since meeting the Jisp team a year ago, I have admired the quality of innovation but also passionately believed in the disruptive opportunity of Jisp, so greatly needed not just in UK independent convenience but other channels and markets globally.”

“Working collaboratively with *shopt and Jisp offers incremental opportunity to the whole value chain and I am super excited to help make the vision a reality”