Quick commerce big hitter Gopuff is going beyond convenience, says Bryan Batista, Senior Vice President of International.

Speaking this week at Home Delivery World Europe, he observed:“We’re seeing more and more of our busy customers using us for supplementary ‘top-up’ or daily shops. And as well as speed, we know that they want consistency and reliability.”

As for curation and product assortment, “we look at the data signals in each location and we’re able to understand what our customers are looking for and when, or what they’re looking for but can’t find.”

“Because we own our inventory and have a strong supply chain, we’re able to adapt our offering and deliver a curated experience in every location. This is valuable to our customers and also to our partner brands, who can test products through the platform.”

OK in the UK

These are challenging times for the rapid grocery delivery space, with many once hotly tipped startups now laying off staff, exiting markets and scaling back ambitions in a post-Covid world..

US-based Gopuff itself cut 3% of its global team in March and is altering operations at warehouses in the US.

In the UK, however, it seems determined to remain on the front foot.

This week it was named as official partner for London’s The O2 arena, bringing instant delivery to both fans and entertainers.

In May, meanwhile, it offered a new customer discount to 1.5 million Barclays customers.

And in March, it announced a multi-year nationwide partnership with Morrisons.

This marked first tie-up with a rival retailer in Europe. It doesn’t have similar arrangements in the US.

Gopuff now operates in over 35 UK locations, covering 70% of the population within each of the more than 15 major cities it delivers to.