Bitcoin rewards venture, Lolli, has closed a pre-Series A fundraising round after pulling in $5 million.
The round saw investment from the likes of Seven Seven Six, a venture capital firm co-founded by Reddit executive chairman Alexis Ohanian, Serena Williams’ Serena Ventures, and management company Night Media.
We’re excited to announce our $5M Pre-Series A!
— Lolli 🍭 (@trylolli) March 24, 2021
This round was led by @sevensevensix and includes @NightMedia_, @SerenaVentures, @casey & many others.
THIS is what bitcoin adoption looks like. 🚀
Full release: https://t.co/yw16194CrE
Lolli, which launched in 2018, will use the cash to develop its mobile application, and for international expansion.
Alex Adelman, Lolli’s CEO and Co-founder, says: “We’re thrilled to be working with Seven Seven Six, Serena Ventures, and a fantastic team of investors in creating the easiest way for people to earn Bitcoin when they shop.”
“This is an exciting time and opportunity to accelerate adoption and increase accessibility to Bitcoin.”
The raise follows a $3 million seed round led by PathFinder, Founders Fund’s early-stage investment vehicle, and including Ashton Kutcher and Guy Oseary’s Sound Ventures, beauty mogul Michelle Phan, Digital Currency Group, and Bain Capital.
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