Fast fashion pureplay boohoo has selected Akeneo to manage product information as part of its omnichannel strategy.
boohoo, which recently bought the Debenhams brand and website for £55 million and announced it would take it online only, launched in 2006.
It now features more than three million SKUs sold across a range of channels, including an e-commerce site, a mobile app, and a printed catalogue.
LOVE LOCKED DOWN 🔒❤️ 2021 is the year of self-love, so get dressed up for you in our latest arrivals of Valentines dresses and dreamy lingerie.
— boohoo (@boohoo) January 27, 2021
Shop the collection here - https://t.co/Va7mrFZB7J pic.twitter.com/GAO29I0GI3
It says that it will use Akeneo’s PXM platform to increase sales, reduce time to market, and boost productivity of a team of 250 employees and over 600 suppliers by offering a dedicated solution for all product information while streamlining internal processes.
“So far, we have been managing our product information manually, which was time consuming and a drain on resources,” says Steve Nolan, Head of Technology at boohoo.
“By implementing Akeneo PIM, we will increase efficiency and accelerate our time-to-market while also improving our product data and product experience.”
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