Paula Bobbett has taken on the role of Director, Boots.com at Boots UK.

She joins from Dixons Carphone, where she started as Senior Manager, E-commerce Insight in 2013, before becoming Head of Online Trade, Analytics and Insight in 2015 and finally Head of Online Performance in 2018.

Prior to that, Bobbett was Strategy & Analytics Manager at Avon.

“After seven years at Dixons Carphone, I am off to pastures new. I’m incredibly grateful for the wonderful experience I have had and to the many amazing people I have worked with, who I will miss immensely,” she said in a LinkedIn post.

“I am starting my new adventure this week, leading Boots.com and I can’t wait to get onboard, start meeting the team and learning about this amazing business.”

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