Koi Footwear has launched its first transactional mobile app on the App Store and Google Play. This builds on a collection with influencer Grace Fit, a national billboard campaign and ‘buy now, pay later’ partnership with Klarna. 

Finn Christo, Group Head of E-commerce and Marketing, says: “Launching a transactional app is an essential part of our omnichannel strategy and we’re proud to deliver a smooth and frictionless customer journey that also looks incredible.”

To mark the launch, the Manchester-based retailer is offering an exclusive discount of 30% off all full priced products purchased via the app.

Sign up for our free retail technology newsletter here.