Klarna has emerged triumphant in the Payments Innovation category at the first ever RTIH Innovation Awards.
The Swedish FinTech impressed us with the launch of pop-up stores in London and Manchester.
A big thank you to our 2019 judging panel for their help in picking our 2019 winners.
Hayley Meenan-Wilkin, Web Trading Management, Ocado.com
Christine Bardwell, Global Strategy Lead, Oracle
Martin Newman, Founder, The Customer First Group
Toby Pickard, Head of Insight - Innovation & Futures, IGD
Natalie Berg, Retail Analyst, Author & Founder, NBK Retail
Tiffany Lung, Retail Analyst
Nadine Neatrour, Independent Consultant
Judges’ comments on Klarna included:
“They’ve had a great year in the buy now, pay later space, announcing deals with a number of leading retailers. And the pop-ups were a fantastic way of promoting the brand, something a bit different that really made them stand out from the crowd.”
“Another good way Klarna is marketing itself as a consumer brand.”
“This year Klarna became Europe’s most valuable FinTech. The pop-ups and the company’s vibrant and original marketing efforts in general were the icing on the payments cake.”
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