Alibaba Group and the United Nations have partnered for World Environment Day, the UN’s annual campaign held yesterday.

The aim was to engage the 721 million monthly active users on the Chinese e-commerce giant’s platforms and make it easy for them to participate in activities such as recycling and tree-planting. They can search for “green” in such Alibaba apps as Taobao, Tmall, Alipay and Freshippo and find suggestions on how to do their part.

Alibaba released its first-ever Environmental Social & Governance Report last September. “We are driving environmental sustainability by innovating in the highest impact areas of our business,” the company wrote. “All the initiatives we undertake in environmental sustainability are fundamentally connected to our core business practices and help inform our long-term strategies to make sure our businesses and systems adapt to the future.”

It pointed to initiatives such as datacentres run by Alibaba Cloud that use water-cooling systems to save energy and reduce carbon emissions or rely on renewable energy for their operations. Cainiao’s emphasis on ‘green logistics’ meanwhile, covers everything from recycled packaging material to warehouses powered by solar panels.

There’s also Ant Forest, a programme with the Alipay app that rewards users for environmentally friendly behaviour, such as foregoing paper bills or choosing public transportation. Points earned on Ant Forest can be cashed in to have trees planted in areas of China that the country is actively working to reforest.

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