Deliveroo has announced the launch of a new advertising platform, Deliveroo Media and E-commerce.

The rapid delivery firm is working on this offering with Criteo who are supplying the advertising technology and media sales services. 

From this month, brands will be able to advertise to Deliveroo customers with relevant offers across its app, on the company’s website and as part of social media, email and push notification campaigns.

For the first time, advertising is planned for Deliveroo’s order tracker page, with new formats to launch over the coming months, alongside sponsored search listings.

The venture’s network of delivery only ‘Editions’ kitchens and rapid grocery delivery ‘HOP’ stores are also part of the new advertising proposition.

Eric French, Chief Operating Officer at Deliveroo, says: “Advertising revenue is a small part of Deliveroo’s current model but a big opportunity and a lever the company can pull to increase net revenue”

“Deliveroo has over eight million monthly active consumers, many of whom are ordering with us on a weekly basis, so we have an engaged and valuable audience for brands to connect with.”

“Our new advertising platform will enable restaurant and grocery partners to tell their story emotionally and effectively whilst ensuring Deliveroo customers continue to receive a food first experience.”

Deliveroo Media and E-commerce will launch in the UK before rolling out to other markets globally.