Crypto payment processor, PayBear, has rebranded to Savvy. The move comes as the venture, which is used by over 3,000 online merchants and has thus far processed $10 million-plus, expands its offering outside of e-commerce and into the consumer market. 

Founder of Savvy, Dr. Rolf Hoefer, comments: “We want to make things simple. Deliver on the promise of cryptocurrencies as a superior medium of exchange. Our expansion into the consumer market, together with our commitment to educate users, drove a lot of the thinking behind the rebrand.” 

The company is announcing the release of two products: an update to its core merchant API offering, Savvy Merchant. This currently supports Bitcoin, Bitcoin Cash, Bitcoin Gold, Ethereum, Ethereum Classic, Litecoin, Dash--and now Dai and Binance Coin. 

It is also releasing a new multi-currency crypto wallet, Savvy Wallet, that supports 50+ currencies and forms the foundation upon which Savvy will expand its services. 

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