Marks and Spencer has increased its Mobile Pay Go network from 100 to 310 stores.
The service enables customers to buy their groceries (up to the value of £30) without visiting a till, using the M&S mobile app.
The latest roll-out move marks a shift from predominantly London-based stores to a UK-wide offering. M&S is hoping to pull people in with extensive décor and Point of Sale at all 310 stores, inviting customers to download the app and give the offering a try.
Customers are also invited to refer a friend to the technology; both they and their friend will be rewarded with £1 off their next shop.
Helen Milford, Director of Stores at M&S, says: “As part of our Never the Same Again programme, we’re accelerating the pace of our transformation – and that includes creating digitally connected stores that are fit for the future.”
“This roll-out takes our Mobile Pay Go technology nationwide for the first time. With more customers starting to return to the workplace, this provides a quick and convenient lunchtime solution – making it easy to pop in, grab your items and be on your way.”
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