Chinese e-commerce giant Alibaba Group is in advanced talks to invest around $300 million in luxury fashion platform Farfetch.
The two companies are also discussing a joint Chinese venture.
Alibaba rivals JD.com invested $397 million in Farfetch in 2017 and Tencent put in $125 million earlier this year.
From @isabelmarant and Kwaidan Editions to @gucci, here's what's new this week. https://t.co/LkokXBodl6 pic.twitter.com/1t07nuG5Zk
— Farfetch (@farfetch) November 2, 2020
Bambuser deal
Last month, Stockholm-headquartered startup Bambuser entered into a live video shopping pilot agreement, worth £35,000, with Farfetch.
This will kick off during the autumn and will run for six months, featuring support for English, Japanese, Chinese and Arabic languages.
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