Asos has been added to Swapi’s loyalty e-wallet platform.

It’s now possible to shop with the pureplay and earn points that can be redeemed for rewards such as gift cards with hundred of brands.

Other participating retailers include Selfridges, eBay, Boots, Ocado, M&S, Homebase, Misguided and Fortnum & Mason.

UK-based Swapi officially launched last year and is live in the App Store and Google Play.

It has been cultivating funds from a variety of backers, including private investors, a crowdfunding round as well as investment from Trampoline Ventures, which has backed the likes of British meal kit retailer Gousto, Argentinian cryptocurrency payments platform Lemon Cash and Singaporean BNPL startup Octifi. 

New appointment

In September of last year, Swapi announced the appointment of Carolina Paradas-Mandato, previously Global Senior Affiliates & CLO Manager at Harvey Nichols, as its new Head of Strategic Partnerships. 

She is in charge of expanding the startup into new territories as well as handling all affiliate relationships with the brands working with Swapi.

Founder and CEO Pete Howroyd, said “Everyone at Swapi is ecstatic with the amount (£860,000) we have managed to raise during our pre-seed round.”

“The funds are already proving vital to making the app the best it can be, as well as bringing in fantastic new additions to the team like Carolina, who we are delighted to welcome to the team.”

He added: “With Carolina’s experience, we’re confident we can bring globally recognised brands onto the Swapi app as we prepare to revolutionise the retail loyalty environment for the better.”