The Very Group, which operates digital retailer Very, has announced a new partnership with product experience management (PXM) vendor Akeneo.

This is part of a tech transformation project, the aim of which is to optimise the customer experience and modernise its tech stack.

Using Akeneo’s PXM platform, Very will provide customers with the likes of digital media, technical specifications and enhanced product details.

Customers will be helped in their buying decisions by tailored and category specific product information, for example highlighting different features for beauty products than for electrical goods.

The platform will allow new products to be added to site in less than a minute.

The move follows partnerships with commercetools, True Fit and Amplience.

Very says it will announce further technology and talent investments imminently, supporting the modernisation of its tech stack towards a microservices-based, API first, cloud native, and headless architecture (MACH).

Akeneo became a certified member of the MACH Alliance earlier this year.

Matt Grest, Chief Information Officer at The Very Group, says: “Our tech transformation is already delivering fantastic results for our customers and our business, and we’re excited to take another big step by partnering with Akeneo.”

“Better, richer product content will help us continue taking customer experience to the next level, including tailoring the experience of shopping different categories, and help us drive efficiency by streamlining internal processes.”

James Barlow, Regional Director UK & IRL at Akeneo, comments: “The Very Group has always been a future-forward retailer that puts customer-centricity front and centre.”

“And its commitment to digitally transforming its business lies at the heart of delivering exceptional online shopping experiences for its customers.”

“With unified product data and enriched product information, we’re thrilled to have been able to support Very in its efforts to enhance customer experience, all while improving operational efficiencies and speed to market.”