Mars is to leverage the Microsoft Azure platform to optimise its operational speed and manufacturing supply chains. 

It will incorporate Microsoft’s data, AI, and digital technologies across its global portfolio of confectionery, pet care, pet services and food businesses. 

“Our relationship with Microsoft is helping transform how data and technology are used to continue ensuring compliant customer solutions and build trusted brand and consumer experiences,” says Sandeep Dadlani, Chief Digital Officer, Mars. 

“It will change the relationship between our brands and consumers, deliver hyper-relevant consumer experiences that include content and media, and fulfil needs and expectations across every touchpoint in the consumer’s journey.”

“After evaluating all the platforms on the market, we chose Microsoft as our primary Mars platform because of its rich portfolio of features, engineering partner ecosystem, talent availability, focus on data privacy, and security and similar cultural values and principles.”

“Through our expanded relationship, we’re harnessing the expertise and insights Mars has gained from more than a century of producing some of the world’s most loved brands to create a layer of intelligence that will drive reimagined experiences for associates and consumers,” says Judson Althoff, Executive VP of Microsoft’s Worldwide Commercial Business.

“Together, we will create a foundation for cloud, data and AI that will allow Mars to grow faster and transform how work gets done.”

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