Machine learning software venture, The Filter, has announced eight new client wins.

These are furniture retailer Heal’s, which has selected The Filter as its merchandising and personalisation platform. David Kohn, Heal’s Customer & E-commerce Director, says: “We looked at a number of technologies to improve the performance of our category list pages but felt that The Filter offered the best all-round option.  From a customer point of view it offers greater relevance; for our merchandising team it allows great flexibility in how we manage our pages; and from a technical perspective, it slots easily into our Magento set-up and should be quick to implement.”

Luxury homeware and furniture stores Rockett St George and Chaplin’s have also signed on with The Filter. The remaining five wins are Choice Store, a luxury fashion retailer, Alex Monroe, a designer jeweller, The Unforgettable Foundation, music retailer MDT and electrical appliance supplier JC Campbell.