Al Meera Consumer Goods Company has announced a partnership with checkout-free technology firm Zippin.

The Qatar-based company says that it will soon open fully autonomous stores, powered by Zippin’s AI tech, in strategic locations to provide visitors with snacks, beverages, grab-and-go meals and other essential items in “a seamless and cashier-less process”.

An Al Meera spokesperson comments: “We are excited to introduce these new checkout-free stores to make shopping more convenient and fun for our customers.”

“This step is part of our expansion plans to ensure that our services are always within the reach of all consumers.”

“In addition, it is in line with the country’s strategy to achieve digital transformation, using modern technology solutions to promote cashless payment solutions and facilitate economic growth in accordance with Qatar National Vision 2030.”

They add: “These stores will enable our customers to quickly grab their drinks and snacks, and complete their transactions seamlessly. We continuously strive to keep pace with the growing demands of customers in a digital dominated era.”

The first outlet is planned to its open doors to customers during the 2022 FIFA World Cup, scheduled to take place in Qatar from 20th November to 18th December.

“We’re excited to partner with Al Meera, delivering frictionless shopping to their customers,” says Krishna Motukuri, Zippin CEO and Co-founder.

“Having Zippin powered stores in the Middle East for the first time shows the impressive traction of checkout-free shopping around the world.”

“It's clear that shoppers love the convenience and speed: something we've proven time and again with each new Zippin powered store.”