Google Shopping e-commerce marketing platform Bidnamic has completed a $5 million Series A funding round led by Gresham House Ventures. 

This marks the UK-based venture’s first institutional investment.

The round also included existing angel investors, such as Marin Mayer, co-founder of Booking.com, Chris Forrest, board advisor to Net-A-Porter, and Luke Judge, former CEO at Incubeta.

The Series A cash will fuel R&D projects and expansion into the US market.

Henry Alty, Investment Director at Gresham House Ventures, says: “Bidnamic initially appeared on our radar after we saw first hand the breakout growth the tech provided to retailers in our network.”

“The company’s professional team, well-honed sales and marketing approach, capital efficient approach to growth, and the product’s proven ROI which helps deal with rising acquisition costs for online retailers all mean it is extremely well positioned to accelerate its already stellar growth.”

Liam Patterson, Co-Founder and CEO at Bidnamic, says: “Gresham House Ventures are a natural partner as the team bring a wealth of experience scaling B2B SaaS, specifically e-commerce integration platform Patchworks, shipping optimisation software provider Scurri, and online deals personalisation platform RevLifter.”

“Further alignment comes as the Gresham House Ventures team also have experience with e-commerce investments including fashion marketplace SilkFred, used photographic equipment marketplace MPB and Crew Clothing. This means the team intuitively understands the pressures retailers face.”