Matt Beane has announced his departure from TikTok Shop, where he spent the past three years, having joined the social commerce giant from Deliveroo in 2024. In a LinkedIn post, he said: “After a brilliant few years, I’ve taken the hard decision to leave TikTok Shop and take on a new challenge.”

He added: “I joined to help launch TikTok Shop across Europe, before moving to lead FMCG in the UK. It’s been an amazing opportunity to build from the ground up, move at incredible pace and help innovate a new, discovery-based model for shopping, bringing together brands, sellers, creators and consumers in a truly innovative way.’

“I’m particularly proud of what we built and the role we played in taking TikTok Shop from intriguing sideshow, to the fastest growing marketplace in the UK and the number one place customers discover products. But the best part has been the people. I’ve worked with an incredibly talented group of colleagues, as well as brilliant brands, sellers, creators and partners. A huge thank you to everyone I’ve worked with along the way (too many to name).”

Beane concluded: “I’ve learned a lot, had a lot of fun, and leave very proud of what we achieved together. I’m equally excited about the next challenge. More on that soon.”

2026 RTIH Innovation Awards

Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.